India · Builder · Analyst · Fixer
I build things grounded in first principles. My instinct is not to accept flaws, but to understand why they exist and then remove them. That's the only kind of work worth doing.
Who I am
I'm an autodidact with a BBA and a Harvard Business School course on Disruptive Strategy, but credentials have never been the point. What drives me is a compulsive need to understand systems at their root, and an inability to leave them broken once I do.
In 2019, I was a part of a five member team that won first place at a Google-sponsored Techstars Startup Weekend, pitching to a panel of seasoned investors and angels. That led to working with a small team on a video analytics software for workplace safety compliance, which we sold on a recurring basis to Tata Steel. My role was specific: understand what the client actually needed, shape it into something the technical team could deliver, and hold the relationship together as trust was built. Tata Steel later asked us to design and propose a custom hardware alert system for their operations. We were newcomers. We figured it out anyway.
I'm the person who carries a 22-inch monitor to the gym to diagnose a Sony music system. Who reads the OEM wiring diagram to reinstall an air conditioner PCB without an engineering degree. Who notices the incorrect clock on an office coffee machine and is genuinely bothered until it's set right. Not because someone asked. Because it was wrong.
If something is just outside what I currently know how to do, that's usually enough reason to figure it out. The gap between not knowing and knowing has never felt like a barrier. It feels like the actual work.
My worldview is simple: life has no inherent meaning. I find that clarifying, not depressing. Without a preassigned purpose, the only honest answer is to choose one. Mine is to make things work better than I found them.
Vision and work
Core Identity · Vision
We are a pale blue dot, a fraction of a pixel in a vast cosmos. That insignificance isn't a tragedy. It's the clearest possible argument for choosing your own direction and contributing something real. Point One Two is where that belief lives, and from which everything below grows.
Read the vision →Consultancy · UX & Systems Audit
Most flaws in a product or service aren't invisible, they're just unexamined. Skeptick goes looking for the overlooked failures in customer experience, usability, and operational design, traces them to their root, and tells you exactly what is wrong and why.
See the work →Concept · Problem Reporting
An idea being developed: reporting a civic problem should be as effortless as sending a message. The friction between noticing an issue and getting it resolved is a design failure. Notifide is the attempt to fix that.
See the concept →How I think
"Most people acknowledge the problem. I'm the one who goes back to figure out why the problem exists in the first place."
Whether it's a water dispenser that contaminates its own output, an O-ring that technicians quietly skip, or a civic pothole with no easy way to report it, the gap between noticing and fixing is where the actual work is. That gap is what I'm interested in closing.
Get in touch
If you're thinking about a product, a flaw you can't stop noticing, or a collaboration that requires someone who won't let things go until they're right, reach out.
Email i@aqibsiddiqui.com